Small Business Marketing: Branding, Positioning & Campaigns

In this interactive and enjoyable workshop you will learn how to create a successful marketing plan, develop your company's brand, learn the best way to position your products and services in the market and identify prospects who are most likely to make a purchase. Learn how to harness traditional marketing channels (from newspaper and broadcast to direct mail). Explore how these media are being challenged by social media, internet search, SEO and viral strategies. How do you get the most impact from your marketing investment?